“Why are LinkedIn ads so bloody expensive?” - Proposition team member, October 2018.
In this video, I take a look at agile marketing - Proposition's new way of working with our clients.
Topics: agile marketing
I’m going to start with a dumb question. That’s fine, because I learnt at school that any question is ok. Here goes.
Do results from your marketing matter to you?
Of course they do. They’re why you invest your hard earned time and money in marketing. If results didn’t matter, you wouldn’t be doing it.
The follow up is a better question.
Do you know what results you get from your marketing?
One of the most neglected areas for most business in their marketing activity is their technology. It’s an afterthought, left to the IT guy, or the Marketing Junior. It’s the thing that has never really worked. It’s supposedly powerful features and insights are just too hard, or too expensive.
It’s also the ultimate piece of low-hanging fruit for a business looking to pump up their marketing performance.
Storytelling has been part of our culture since well before history was recorded. Imagine the early humans, sitting in a cave at night, fire flickering, regaling each other with tales of the day’s hunt.
These paintings are over 30,000 years old - predating written language by over 25,000 years.
Storytelling was the foundation of the human race - it’s a mechanism for the transfer of knowledge, enabling us to build on discoveries, pass information to other people, and improve our quality of life.
It’s little wonder that storytelling is such an integral part of our culture, and so effective for businesses that truly embrace it.
Last week, I sat down with Behavioural Nutritionist and all-round good bloke Joshua Styles to find out about why our behaviour is what stops us from achieving the results that we want from our nutrition and fitness (and in life).
Of all the major personal data related things going on in this globally connected world of ours at the moment, the General Data Protection Regulation (GDPR) that comes into force in Europe on the 25th of May is probably not at the top of most businesses’ minds.
Our focus has been on Cambridge Analytica, Zuckerberg in front of the Senate, and the general hullabaloo focusing on Facebook.
Meanwhile, the biggest change to European Data Regulations in nearly 25 years has been rumbling along, unnoticed. It was adopted in 2016, so we’ve had plenty of notice - the two year transition period finishes on the 25th of May 2018.
This post focuses on New Zealand businesses, but easily applies for other businesses in countries that aren’t in Europe around the world. Let’s take a look at why a European regulation is something that every business should be thinking about:
All too often, I see websites that just aren’t quite doing the job. Regardless of the industry, the business is missing a few key things that make their site go from ok to good to great.
So, how do you get your website from good to great?
The first place to start is by understanding where you are now.
The world’s a changing. Gone are the days of Search Engine Optimization (SEO) being all about keywords and technical management of the back end of your website.
In this age of machine learning and artificial intelligence, the world has changed. We’ve gone from focusing on replicating keywords on a page to trying to understand how people consume information and how our information can add the most value to them. In other words, we’re trying to improve the quality of the experience for our users.
I sat down to record the first episode of Proposition's podcast, The Lead, in Sydney with Lu Seed at Hubspot. What did we discuss? Inbound Marketing for Financial Services, of course!
Topics: The Lead - Podcast